NPDP Latest Exam Experience & NPDP Certification Practice

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PDMA Product Development Professional (NPDP) Certification Exam Sample Questions (Q10-Q15):

NEW QUESTION # 10
Advantages of product use testing include which of the following?
I. Testing in real customer situations can uncover product strengths and weaknesses that testing in more controlled situations may miss II. Successful product use tests can lead to generate positive word-of-mouth III. Product use testing includes evaluating commercial success IV. Product use testing can be designed to test internal processes like installation and customer service

A. I, II, III
B. I, II, IV
C. I, II, III, IV
D. II, III, IV

Answer: B

Explanation:
Product use testing has several advantages:
I. Testing in real customer situations can uncover product strengths and weaknesses that testing in more controlled situations may miss: Real-world testing reveals how the product performs in actual use conditions, highlighting practical issues and benefits that controlled environments might not show.
II. Successful product use tests can lead to generate positive word-of-mouth: When customers have a positive experience with a product during testing, they are likely to share their experiences, which can build early market enthusiasm.
IV. Product use testing can be designed to test internal processes like installation and customer service: This ensures that the entire customer experience, not just the product performance, meets expectations.
Evaluating commercial success (III) is not typically part of product use testing; it's more about assessing usability and functionality before full market launch. References: Crawford, C. M., & Di Benedetto, C. A.
(2011). New Products Management. McGraw-Hill Education

NEW QUESTION # 11
According to Crawford, what is the appropriate process taken when conducting Problem-based Ideation:

A. Develop concept statements for evaluation; Study situation to identify problems; Screen the resulting problems
B. Study situation to identify problems; Develop concept statements for evaluation, Screen the resulting problems
C. Study situation to identify problems; Screen the resulting problems ;Develop concept statements for evaluation
D. Develop concept statements for evaluation; Screen the resulting problems; Study situation to identify problems

Answer: C

Explanation:
According to Crawford, the appropriate process for conducting Problem-based Ideation involves first studying the situation to identify problems, then screening the resulting problems, and finally developing concept statements for evaluation. This structured approach ensures that the most relevant and impactful problems are identified and addressed through well-developed concept statements that can be evaluated for feasibility and potential success.
Thus, the correct answer is B: Study situation to identify problems; Screen the resulting problems; Develop concept statements for evaluation.
References:
Crawford, C. M., & Di Benedetto, C. A. (2014). New Products Management. McGraw-Hill Education.
Ulrich, K. T., & Eppinger, S. D. (2015). Product Design and Development. McGraw-Hill Education.

NEW QUESTION # 12
Which of the following is the best answer regarding the use of financial analysis to evaluate new products?

A. The same type of forecasts and financial analyses should be used for all project types: new to the world, new to the company, product improvements, platforms, etc. because this consistency results in more accurate analysis
B. Forecasts and financial analysis should be viewed as a living thing - it evolves and is revised as we learn more about the new product/concept
C. You can and should generate a sales history for forecasting and financial analysis for a new product
D. Financial analysis is easy and straightforward for new products - just generate a forecast and calculate an ROI

Answer: B

Explanation:
Financial analysis for evaluating new products is inherently complex and should be approached as an iterative and evolving process. Forecasts and financial analyses are based on assumptions that can change as more information about the product and market becomes available. Treating these analyses as "living" documents allows companies to refine their projections and make more informed decisions throughout the development process. In contrast, viewing financial analysis as straightforward or applying a one-size-fits-all approach to different types of projects can lead to inaccurate and potentially misleading conclusions.
Thus, the correct answer is B: Forecasts and financial analysis should be viewed as a living thing - it evolves and is revised as we learn more about the new product/concept.
References:
Cooper, R. G. (2011). Winning at New Products: Creating Value Through Innovation. Basic Books.
Wheelwright, S. C., & Clark, K. B. (1992). Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality. Free Press.

NEW QUESTION # 13
A toy manufacturing company is developing a "powered vehicle" for 10-12-year-old children. Potential risks:
The company has extensive experience in the toy market, but mainly with under 5-year-olds. The risks associated with project relate to a lack of previous engagement with the 10-12-year group, and meeting their specific requrements. Getting the product right is more important than speed to market. Market information required: Target market input to the concept development and design specifications. What market research technique would you recommend?

A. Crowdsourcing
B. Consumer panels selected from the target age group
C. Ethical approval followed by consumer panels from the target age group
D. Alpha testing

Answer: B

Explanation:
For a toy manufacturing company developing a "powered vehicle" for 10-12-year-old children, it is crucial to get input from the target market to inform concept development and design specifications. The recommended market research technique is:
Consumer panels selected from the target age group: These panels consist of children within the target age group who can provide direct feedback on their preferences, needs, and expectations. This method helps in understanding the specific requirements of this age group, which is vital given the company's limited experience with this demographic.
Consumer panels ensure that the product design is aligned with the desires and safety needs of the target users. Reference: "Consumer Behavior: Buying, Having, and Being" by Michael R. Solomon discusses the importance and methodology of using consumer panels in product development.

NEW QUESTION # 14
Gates are defined as decision points based on deliverables, criteria and outputs. Outputs include:

A. Yes or no decisions
B. Financial statements
C. Go, kill, hold, recycle decisions
D. The highs and lows of impact and propability

Answer: C

Explanation:
Gates in the context of project management are defined as decision points based on deliverables, criteria, and outputs. The outputs at these gates include go, kill, hold, and recycle decisions. This gating process is a key component of the Stage-Gate methodology, where projects are reviewed at each stage to determine whether they should proceed (go), be terminated (kill), put on hold, or sent back for further development (recycle).
These decisions help ensure that only viable projects move forward, optimizing resource allocation and project success rates (Cooper, 2001; PMI, 2013).

NEW QUESTION # 15
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NPDP Latest Exam Experience & NPDP Certification Practice

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PDMA Product Development Professional (NPDP) Certification Exam Sample Questions (Q10-Q15):

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